The most effective (and quickest way) to create an unforgettable client experience – is through your client communication. Jip, sending a well-timed, well written email can make A WORLD of difference to the experience your client gets from you!

Now before you think – ugh, emails are just spam (I don’t want to make my client feel like I am spamming them)

Reframe your thinking – your emails are love letters to your clients, serving the purpose of connecting with them, setting them at ease and preparing them for an amazing experience with you.

Whether you run a service based business or sell products online – emails are an incredible way to build trust, loyalty and go above and beyond for your clients. (And it’s so simple!)

We are all busy, and I love a simple but effective tool that makes a big impact. I’m all for working smarter, not harder and building simple, but effective tools into my business.

Why does a good email work?

IT HELPS TO BUILD TRUST AND CONNECTION. Welcome to the connection economy – where people want to know you care about them.

When you write your emails, think of how you can make your clients feel seen, heard and valued.

Stuck on how to do that – I’ve got 5 tips for you.

1. Write like you speak

You do not have to be formal in your emails, or with any of your copy to be honest.

The beauty of running a small business, is that we get to personally connect with our clients. So, before you think you need to be stiff and awkward in your communication – think again! Write like you speak.

You want your clients to feel like they are speaking to a friend, not a robot.The more you can add in phrases and lingo you actually use every day – the more you set yourself apart and build your own brand and the more you build connection with your ideal client.

2. Eliminate uncertainty

Effective communication with your client should eliminate uncertainly. It’s easy to assume that client know what to expect from us, but the truth is, most of our clients have never been for a professional photoshoot or (insert what you do here)

Think about the last time you were unsure and nervous about a new experience? Is there a way you can change that feeling for you clients?

As business owners we have the unique opportunity to eliminate uncertainly for our clients and tell them what they can expect from us (long before they even show up for our service).

This is a game changer in building trust, setting your client up for success and leaving a good lasting impression.

Don’t underestimate just how impactful it can be to get an email filled with logistics, tips, and advice.

Taking away some of the uncertainty and anxiety that might come with a photoshoot helps client to feel empowered, prepared and overall makes them feel seen.

Put yourself in your clients’ shoes and fill in all the gaps you can see that might leave them feeling overwhelmed or uncertain.

Check out the template shop for some resources that you might need (like outfit guides or welcome guides)

3. Set the Expectation

You get to set the expectation for the service you offer. Something as simple as ‘next week is going to be amazing because ____________ (insert what you do, what your unique service offers your clients) gives them permission to be excited.

I know that might sound strange, we assume our clients will be excited, but hearing that YOU are just as excited to serve them is a total game changer and affects how they also show up to a shoot.

Our words are powerful and we can use it to set the tone and expectation for a photoshoot.

We are all in saturated markets, and let’s face it – our clients time and resources are precious, so being intentional with telling them that we are excited, eager, and building anticipation for the experience they can expect from you makes all the difference.

4. Give feedback

The day after a photoshoot, pop your client a quick email to rave about the experience you had. Don’t leave them hanging after they’ve had an amazing experience with you.

Stuck on what to say?

What did you love about working with them?

What stood out for you during the shoot? (share your experience with them)

Thank them for trusting you.

5. Explain what they can expect

For photographers, our service doesn’t end when we leave a photoshoot (our work has just begun) and I know that clients are usually super eager to see the final product.

How do you eliminate that ‘When will our photos be ready?’ messages. Send them an email detailing your delivery timeline (And why it takes so long)

Since I’ve started doing that, I have not had clients hound me for their photos. (It’s been a couple of years now)

So, there you have 5 quick ways you can uplevel your client communication and create a killer client experience.

But wait- there is more!

I have a freebie for you.

I LOVE going above and beyond for my clients, and I am sharing one of my FAVOURITE EMAIL TEMPLATES WITH YOU!

• FREEBIE MAGIC EMAIL FOR PHOTOGRAPHERS

I love inviting connection into my photoshoots – and this email is a GAME CHANGER when it comes to doing just that.

Bring some extra magic into your photoshoots using this email.

Need more help with emails:

Excited to see you thrive!